“[Tripodi] realized that the brand was in a situation where it desperately needed a design overhaul,” said Andy Baron, creative director at Turner Duckworth. Marie Han Silloway, Subway’s vp of global brand management and acting creative advertising leader in the U.S., said the chain’s new visual identity was inspired by what they serve. Raymond Duckworth, Alternate Edgar Paz, Alternate Society of Hispanic Professional Engineers (SHPE-LA) ... Sonya Turner, DEOD X Marisela Villar, DEOD X Bruce Warrensford, Director, Contract Administrator (Transit Operations Support) ... Water Pipe Installation and Westside Subway Advanced Utility Relocation (La Cienega Station). Discover (and save!) San Francisco. London. Sort of. your own Pins on Pinterest Unmistakable design for the world's greatest brands. And those that aspire to join them. This involved playing up its iconic green and yellow coloring as well as its signature arrows. The company sits between fast-food giants and healthier, more expensive options, so part of the brief involved differentiating the brand to prevent it from languishing in the murky middle. View Map. The new Subway Visual Identity System was lead by creative agency Turner Duckworth (NYC) and Creative Director Andy Baron, who brought in Austria-based Photographer and Designer Marion Luttenberger to develop and execute the new visual trajectory of the Subway brand. 4 nov. 2020 - Découvrez le tableau "Bricolage d'été" de Gabsichaima sur Pinterest. Instead of just appearing on the logo, the arrows now literally pointed to different ways that customers can order their subs. London WC2A 1JA. Turner Duckworth. View Map. “It will feel dated in five to 10 years because it’s operating within today’s standards.”, How Online Media Can Drive Offline Success, Family-Friendly Premium Content Drives CTV’s New Digital Hearth, By Charles Gabriel, VP and Head of Advertising, U.S., WildBrain Spark, Q5 Advertising Tactics to Ensure a Big Start to 2021, By Corinne Demadis, VP, U.S. East Coast, Smartly.io, {"taxonomy":"","sortby":"","label":"","shouldShow":""}. 40 Chancery Lane. First, Subway wanted Turner Duckworth to focus on creating an in-store experience that would resonate with consumers. London. Second, Subway was struggling to carve out a niche. Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York.. 40 Chancery Lane. Eat in or takeaway? Time for tea. How we refreshed an iconic tea brand. California 94111. Partner at Turner Duckworth, London in London, United Kingdom. London. Since 2015, the same year the chain’s former spokesperson Jared Fogle landed himself in prison for child pornography and sex with minors, Subway has dealt with a revolving door of both creative agencies and marketers. SAN FRANCISCO . Unmistakable design for the world's greatest brands. And those that aspire to join them. Giving an old friend a new look. Share: Vit called the new logo “stiff and clunky,” adding that it’s “simply another rendition of what the Subway logo has always been,” with a 2019 twist. Their client list includes a broad range of consumer businesses, including Amazon, Coca-Cola, Visa, Levi's, Subway, Little Caesars, Burger King, McDonald's, MillerCoors and Samsung. Main Navigation. Coors Light. For example, when you work for Turner Duckworth, where your clients are the likes of Amazon, Burger King, Coca-Cola, McDonald’s, Samsung and Subway, you can be pretty sure you’ve reached millions of eyeballs. Despite the struggles, one bright spot for Subway came two years ago in the form of a massive, much-needed overhaul of its visual identity. Subway. San Francisco. Turner Duckworth: London, San Francisco & New York Client Subway Designer Andy Baron, Drew Stocker, Amelia Irwin, NicoleJordan, Adam Howard, Gaston Yagmourian, Robert Williams Industrial Designer: Piotr Woronkowicz Category Print Logo Country United States of America. From a business perspective, it appears as though the new look is working. Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. For one of his latest projects, the studio worked for Subway’s new identity, under the creative direction of Andy Baron and Austria-based photographer Marion Luttenberger. Subway Designer Head of Design: David Turner and Bruce Duckworth Andy Baron, Drew Stocker, Amelia Irwin, NicoleJordan, Adam Howard, Gaston Yagmourian, Robert Williams Piotr Woronkowicz Category Print Branding Country United States of America. Turner Duckworth: London, San Francisco & New York Client Subway Designer Head of Design: David Turner and Bruce Duckworth Andy Baron, Drew Stocker, Amelia Irwin, NicoleJordan, Adam Howard, Gaston Yagmourian, Robert Williams Piotr Woronkowicz Category Print Branding Country United States of America. This 2018 Clio Awards Bronze winning entry titled 'Subway Visual Identity ' was entered for Subway by Turner Duckworth: London, San Francisco & New York , San Francisco . London WC2A 1JA. A few years back, Baron said he and the team had the opportunity to show off the redesign to thousands of franchisees at a company event, where it got a “surprisingly positive response” from those in attendance. Services: Art direction, branding, packaging design, typography, copy writing, iconography, motion Awards: Bronze Clio Studio Credit: Turner Duckworth . May 8, 2020 - Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. The company sits between fast-food giants and healthier, more expensive options, so part of the brief involved differentiating the brand to prevent it from languishing in the murky middle. To say that Subway’s marketing department has been a hot mess in recent years is an understatement. The same … After years of disjointed and outdated imagery, Subway made the choice to invest in its brand via updated packaging, in-store imagery and a revamped logo. Andy Baron is an Executive Creative Director at Turner Duckworth. London. The revamp was led by Publicis design firm Turner Duckworth, which was tapped by former chief marketing officer Joe Tripodi, who retired from Subway last year. “If you close your eyes, those are the things you think of when you think of Subway,” Baron said, explaining that the firm wanted to “unlock the potential” of these symbols instead of concocting something brand new. Oct 8, 2019 - Unmistakable design for the world's greatest brands. “Just by virtue of the way it’s designed, you can see it a mile away. Oh, and there’s also an attached 1,533 square feet garage for your fleet of … The… Sandwich Bar Sandwiches Menu Board Design Best Banner Flat Design Illustration … See more projects. https://www.behance.net/gallery/58206015/SUBWAY-Visual-Identity-System In Subway's quest to re-imagine their positioning and décor, the challenge was to create signage systems that are vibrant and unique, while remaining affordable for their very large franchise network. This 2018 Clio Awards Bronze winning entry titled 'Subway Visual Identity ' was entered for Subway by Turner Duckworth: London, San Francisco & New York , San Francisco . Tripodi had worked with Turner Duckworth on Coca-Cola’s rebrand about a decade ago while serving as the drink giant’s CMO. your own Pins on Pinterest Learn More Or Log In . For one of his latest projects, the studio worked for Subway’s new identity, under the creative direction of Andy Baron and Austria-based photographer Marion Luttenberger. “The bright, bold colors are representative of the food served in our restaurants—from green inspired by peppers, to the red of tomatoes—as well as fresh veggie displays in the remodeled locations,” she said. Turner Duckworth - Subway. Second, Subway was struggling to carve out a niche. Credits powered by . “If you close your eyes, those are the things you think of when you think of Subway,” Baron said, explaining that the firm wanted to “unlock the potential” of these symbols instead of concocting something brand new. First, Subway wanted Turner Duckworth to focus on creating an in-store experience that would resonate with consumers. Published Nov 10, 2017. 14 nov. 2017 - The new campaign includes the Subway sandwich line as well as conceptual food art pieces highlighting Subway ingredients to be used in the system worldwide. San Francisco. Refreshing fresh. “It will feel dated in five to 10 years because it’s operating within today’s standards.”, Your email address will not be published. Unlock full credits and more with a Source membership. According to QSR magazine, remodeled Subway stores experienced an 11% increase in gross profit, while traffic lifted more than 8%, when compared to ones that hadn’t updated yet, a sampling found. Main Navigation. Unlock full credits and more with a Source membership. TURNER DUCKWORTH NEW YORK NY, SAN FRANCISCO CA, LONDON NY. How we looked at the past to create the future for Subway restaurants visual identity. London WC2A 1JA. Second, Subway was struggling to carve out a niche. An assessment of Subway’s existing visual identity found that it lacked cohesion, which made many of the brand’s elements feel disparate. Coca-Cola. We are three studios, but one company. The new Subway Visual Identity System was lead by creative agency Turner Duckworth (NYC) and Creative Director Andy Baron, who brought in Austria-based Photographer and Designer Marion Luttenberger to develop and execute the new visual trajectory of the Subway brand. Turner Duckworth is an award-winning creative agency with studios in San Francisco, London and New York. New York. Credits powered by Credits powered by . Lisbon’s subway/metro system also had its own custom typeface developed, called Metrolis (full name, Metrolis Sinalética) and it was designed by Freda Sack and David Quay. View Map. ... See more projects. It consists of 1 video and 10 images. See more projects. A project that the London team works on gets the eyes of the other studios on it. The piece was submitted to the medium: Brand Design within the entry type: Product/Service and the category: Corporate Identity. And those that aspire to join them. Second, Subway was struggling to carve out a niche. Your email address will not be published. Six inch or footlong? The… Subway. Armin Vit, co-founder of graphic design firm UnderConsideration (which did not work on the Subway rebrand), said the new logo was “executed within the trends and normalcy of today’s logos” that typically are marked by their straightforwardness and sans-serif typefaces. However, the redesign is more divisive within the design community. It consists of 1 video and 10 images. Credits powered by Credits powered by . London WC2A 1JA. 2018. However, the redesign is more divisive within the design community. We drew inspiration from the original Subway mark and built meaning back into the organization by giving the Subway arrows more purpose: a representation of choice that has always been a part of the Subway legacy. This involved playing up its iconic green and yellow coloring as well as its signature arrows. Mar 1, 2020 - Unmistakable design for the world's greatest brands. A few years back, Baron said he and the team had the opportunity to show off the redesign to thousands of franchisees at a company event, where it got a “surprisingly positive response” from those in attendance. Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. See more ideas about visual identity, subway, visual. Capturing the spirit of Canada. former chief marketing officer Joe Tripodi, Women Marketers Shatter Stereotypes; Fast Food’s Stuffing Pioneer: Tuesday’s First Things First, Amazon Adds Spoiler-Free Delivery Options for Holiday Surprises, LinkedIn Provides a Peek at the Inner Workings of Its Ads Auction Process, Friday, Nov. 20 Scoreboard: Fox News Wins Total Prime Time Viewers; MSNBC Wins Total Day Viewers; CNN Wins Adults 25-54, In a Stellar Use of Animation, Absolut Imagines the Joy of Reuniting Post-Pandemic, Charles Gabriel, VP and Head of Advertising, U.S., WildBrain Spark, Corinne Demadis, VP, U.S. East Coast, Smartly.io. The Logo The Subway logo is a wordmark logo that uses a bold sans serif typeface in capital letters. Jan 20, 2020 - Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. 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